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“A lo10420387_899209366788446_1282904861714847191_nt of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”

– Steve Jobs

Herbert Simon, in the “Sciences of the Artificial” (MIT Press, 1969) has defined “design” as the “transformation of existing conditions into preferred ones”. Design thinking is always linked to an improved future, a creative process based around the ‘building up’ of ideas. There are no judgments in design thinking. This eliminates the fear of failure and encourages maximum input and participation. Wild ideas are welcome, since these often lead to the most creative solutions. Everyone is a designer, and design thinking is a way to apply design methodologies to any of life’s situations. Simon goes on to describe a seven step process: Define, Research, Ideate, Prototype, Choose, Implement, Learn. Whether the protocol is outlined in a seven, four or even three stage process, see – shape – build, it all comes from the same place a proven method that always delivers. And it doesn’t matter what opportunity or problem is put into the front end of the process. The end result of this simple yet highly effective protocol can be a better mousetrap, symphony, or dry cleaning service. Implied in design thinking is an objective view and a warm embrace of risk and new ideas.

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Creativity & Innovation – Using Design Thinking

Programme Covering Description Tools and Methods Duration
Design Thinking Introduction to Design Thinking concepts This programme is uniquely designed to introduce the elements of Design Thinking, to learn the process, experience the methodologies, and practice the to find solutions. Conducted by industry experts. The DT process. Various brain storming tools and methods. Art-Based activities. 3 days
Solutions through Design Thinking Project-based consultation using Design Thinking Consulting for clients across businesses and processes, to apply the DT frameworks to create User-Centred solutions for problems. The DT process. Various brain storming tools and methods. Art-Based activities. 4-16 weeks

Other Programmes that use Design Thinking approaches and processes to deliver on outcomes:

Programme Covering Description Tools and Methods Duration
The Missing Piece Creative Problem Solving An experiential programme on Creative Problem Solving, and introducing various tools for brainstorming and developing a solution mindset. We explore Convergent and Divergent Thinking through a 6-step process that helps participants understand problems, explore alternatives and walk away with concrete and implementable solutions Design Thinking, Cases, videos, group work, 6-Step Problem Solving model, brainstorming, visual ideation 2 days
Insights and Implementation Design Thinking approach to Stakeholder Solutions A programme that helps participants, especially functional teams, understand Stakeholder Needs through the high-impact Design Thinking process, from Empathy to Evaluation. Participants apply the Design Thinking steps from embedded research to prototyping for solutions. Design Thinking activities, exercise, Role Plays, 3D prototyping 2 days
Customer Centricity Creating Customer/User centric solutions A Design Thinking based programme that looks at creating solutions keeping the customer needs at the core. The programme helps participants empathise and understand customer realities better and think of solutions with completely new thinking. Design Thinking, exercise, Role Plays, 3D prototyping 2 days
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