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S+B Blogs: For New Product Design, “Likes” Can Lead You Astray
 S+B Blogs, Posted: May 7, 2015 Matt Palmquist is a freelance business journalist based in Oakland, Calif. Bottom Line: Your next innovation breakthrough probably won’t come from social media. “It’s really hard to design products by focus groups,” Steve Jobs once famously said. “A lot of times, people don’t know what they want until you show it to them.” Social media is the ultimate focus group — Twitter and Facebook users rarely hesitate to ...
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